Commercial Due Diligence (CDD)
Commercial due diligence services involves a thorough assessment of external factors and the target’s position in the current and projected market conditions. A key issue is developing a detailed understanding the wider market and competitive landscape in the target’s industry.
This is particularly important if you are considering an acquisition to help expansion into new markets.
Key issues we address in a CDD include:
Market access
- The extent to which barriers to entering the market exist
- Successes or failures of others in entering the market
Competitive landscape
- Understanding key local and global competitors
- Identifying key current and expected market trends
Product positioning
- Understanding the unique selling proposition's of the target’s and competitors’ products
- Investigating market perceptions of the products
Order pipeline
- The extent to which committed orders have been received
- Assessing future intentions of key customers
Want to know more?
