Mazars held an international marketing and communication summit and e-media workshop to discuss and implement the marketing strategy from a global group level.
Keywords: Mazars, Marketing, Thailand, Paris, e-media
The international marketing and communication summit was held at Chateau de Montvillargenne near Paris from the 20th to 21st March 2012. Approximately 50 Mazarians gathered from five continents, representing over 30 countries. Khun Sireethorn Phaovanich as Marketing officer for Mazars in Thailand was invited to attend this summit. During the summit, Mazarians shared and contributed innovative ideas on how to improve and develop the marketing strategies in each country.
Following the summit, Mazars organized e-media workshops at the Mazars headquarters at Paris-La Défense. These workshops opened the opportunity for Mazarians to receive more insight on developing the website and social media strategy. Most importantly, all Mazars members had a great opportunity to build closer relationship and networking to have a mutual understanding of the group’s development and ultimately drive the same practice to achieve the same goal.